Georg Jensen, a Danish silversmith which turned into world-wide known brand

Georg Jensen was born in 1866, and when his family recognized hiw interest in art and sculpture, he started working as an apprentice to a goldsmith in Copenhagen as well as attending a technical school. He spent his young years modelling from clay and sculpturing, and at some point we was granted admission into Royal Academy of Arts, from which he graduated at the age of 25.

Even thought one of his sculpture works was exhibited at Charlottenborg annual exhibition, he never became a famous sculptor. Instead, the need ogf supporting his family, which consisted of his wife and two children, made him to turn to pottery making. It didn't bring a big income, but the family could survive. Later, when Jensen's wife died, and pottery making business didn't lead to any success, Georg Jensen was encouraged to exhibit one of his pottery pieces at The Free Exhibition, which was an annual event where alternative artists were presented. Jensen's "The Maid on the Jar" got positive reviews from critics when exhibited at the World's Trade in Paris.

When he returned to Denmark, he decided to open his own workshop, where he focused of crafting silver jewelry. He wanted to create every day objects with personal touch, as he disapproved mass-production items. He chose to make silver jewelry because silver was an inexpensive material and selling jewelry would provide a bigger margin than selling household items. It also required a lot sell space for storage.

In his jewelry style he often followed Art Nouveau principles, combining natural motives, which included leaves, flowers and other organic patterns. He used natural semi-precious stones for decoration and every piece was one of its' kind. He made a lot of brooches, earrings, rings, necklaces and bracelets. He concentrated on making unique pieces of exceptional quality and attention to details.

He also collaborated with other artists and sculptors, which made his success to grow even bigger. Over the years he succeded not only as a jewelry maker, but also as a producer of silver household items. He worked with many talanted designers who created plenty of unique designs, which were praised all over the world.

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